Embracing the Cloud 

For many, cloud's promise is more than just a shift in IT strategy; it could lead to a fundamental transformation of companies' business models.


Cloud is creating new business opportunities as companies harness its power to facilitate new revenue, services and businesses. This survey shows an increased readiness to accept and exploit the benefits of Cloud. Most agree that Cloud offers strategic benefits, and these look likely to transform business models to offer serious competitive advantage. The vast majority of executives surveyed expect investment in 2012 to dramatically increase, with some organizations planning to spend more than a fifth of their IT budget on Cloud next year.


"The cloud will provide the means to speed up prototyping of new products or applications for customers."

Massimo Milanta, CIO, UniCredit


"The real value is that cloud opens strategic avenues, including levels of optimization, not available before."

Pat Howard, Vice President and GBS Global Cloud Leader, IBM


"The difference in the overall risk of cloud is like that between flying an airplane and driving a car. We feel safer in our cars when we all know, statistically, we are far safer in the airplane."

Dr Bernd Welz, Senior Vice President, SAP OnDemand


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Embracing the cloud (2.95 MB)