Hedge fund Managed Account Platforms (MAP) have origins in the investment banking world where they were created to support investment banks’ structured product offerings to institutional investors. Certain events related to the global financial crisis (such as the failure of Lehman Brothers, illiquid markets and the fraud at Madoff ) spurred growth in these legacy MAPs, as well as new entrants, due to the desire by institutional investors for liquidity and portfolio transparency. The increasing desire by institutional investors to utilize MAPs for hedge fund portfolios, combined with the increasing number of hedge fund managers joining MAPs, has resulted in substantial growth for the industry.