|Big Data, The Risks and Rewards Locked in Vast Oceans of Data
||To succeed in the data-driven economy you’ll have to figure out what you didn’t know or expect as much as optimize what you did know.
In today’s competitive marketplace, it’s not about how much data you own; what matters is what you do with it.
But the reality is that turning mountains of data into valuable, practical and actionable business insights is not nearly as straightforward as people believe.
To gain a more concrete understanding of the opportunities and challenges that data and analytics (D&A) presents, KPMG International commissioned FT Remark to survey 144 CFOs and CIOs from major corporations around the world (those with more than US$1 billion in annual turnover). All interviews were conducted in August 2013, with the responses aggregated and analyzed for use in this report