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Market entry - The right road for your business 

Whilst many things can be uncertain when identifying your international strategy – any market entry options need to be considered with an evaluation of your organisations strengths and weaknesses. There are many common entry options including direct exporting, partnerships through joint ventures and strategic alliances and mergers and acquisitions.

 

There isn’t however a one-size-fits-all approach in market entry decisions, each market and each business dictates a different answer.

 

View our insights below to get the latest thoughts and opinions from KPMG experts on market entry options in the international landscape.

Dr Marc van Grondelle

Dr Marc van Grondelle

Head of Joint Ventures

KPMG in the UK

 

JVs will not go away. They will grow in number. They will always be difficult. Many CEOs dislike joint ventures and enter them only reluctantly. But JVs are here to stay. Indeed, over the next few years we expect to see them accounting for an increasingly large share of corporate top and bottom lines. So CEOs need to equip themselves and their teams to deal competently and confidently with the challenges JVs present. Those who embrace the challenge and invest the time and effort to tailor their business model, capabilities and approach will extract more value from their ventures, both in emerging markets and elsewhere. And this will make them stand out from the competition.

 

 

Milan Sallaba

Milan Sallaba

Partner, Transaction Services

KPMG in the UK

 

No longer are the Emerging Markets seen as the domain of cheaper production; the moves into these markets are now predominantly fuelled by higher growth rates unavailable in the domestic Western markets. However, the considerations when entering markets are often complex: understanding local markets, garnering local knowledge, tracking competitors and identifying input costs are but some of the issues facing the CFO.

 

So where are companies looking to go? The BRIC countries (Brazil, Russia, India and China) are still very much regarded as the premier tier for Western organisations; having a good quarter of the global population and a rising middle-class means they retain their attractiveness, although there are still lessons to be learnt here.

 

 

Stuart Crisp

Stuart Crisp

Partner

KPMG in the UK

 

The 'Great Africa Business Migration' has spurred serious discussions around the realities of doing business on the continent. Transacting in Africa poses complexities that companies need to factor in. Complexities stem from the heterogeneous nature of Africa - with 55 countries of different regulatory, tax and competitive environments.

 

In the sixth episode of KPMG’s Africa Conversation Series, experts discussed the most pertinent trends and challenges related to making investments in Africa today.

 

Watch the full discussion

 

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High Growth Markets video

 

Watch the compelling new KPMG film on High Growth Markets to gain further insight and hear from our clients and our people on what it takes to succeed in the exciting BRIC economies.