This survey provides a truly comprehensive global consumer perspective on how consumers are using technology, with 9,600 respondents from 31 countries. Clearly we have seen a lot of change in just five years. Today, consumers are talking about how technology enables their lifestyle, from buying goods on their smartphones to keeping up with friends on social networks.
Mobile payments are evolving rapidly and changing the way consumers and businesses operate. As technology and telecoms companies roll out mobile payment applications and services, this survey reveals that mobile strategies are enabling a business transformation for services firms, telecom providers, technology vendors, banks and retailers across the globe. Cross-sector partnerships and alliances will be key to success in this dynamic market.
