United Kingdom

Details

  • Industry: High Growth Markets
  • Type: Business and industry issue
  • Date: 19/09/2011

The irresistible rise of frugal engineering 

In 2007, Carlos Ghosn was attributed with coining the phrase “frugal engineering”. Four years on, we’re about to hear a lot more about frugal engineering. Far too few businesses in the Western world have begun to appreciate just how significant a threat this poses to their future profitability. Ian Gomes explains why in this Point Of View piece on frugal engineering.

On the pages that follow, Ian covers topics such as the extent of the threat of frugal engineering to Western products’ market share and the ideological challenge which it poses to R&D driven businesses.


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Included within this content are four hypotheses which underpin Ian’s point of view. Readers are invited to indicate the extent to which they agree or disagree with those hypotheses.

 

Chapter 2: The threat comes with a familiar face

Chapter 3: Addressing the ideological challenge

Chapter 5: The scale of the threat laid bare

Chapter 6: So what happens next?