In this new report, KPMG pricing expert Robert Browne explains how too many companies:
- use pricing purely to drive sales volume without understanding the impact on profitability
- have poor pricing discipline with responsibility for pricing decisions not always with the right functions and individuals
- lack the necessary data to make informed pricing decisions and frequently use intuition as opposed to data
All these problems can be addressed through focused investment in pricing processes, tools, training and data. The potential rewards are attractive. In our recent research, 40 percent of businesses claimed the right investment could generate at least 10 percent extra profit.
This report is packed with information, data and questions you can use to develop your pricing strategy. If you’d like to discuss the potential benefits for your business, please feel free to contact Robert Browne.