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Details

Industry: Media
Type: Business and industry issue
Date: 23/01/2012

KPMG's latest Media and Entertainment Barometer reveals: Breakthrough for online streaming

Since September 2009, KPMG has conducted six-monthly research into consumer appetites for new and traditional media. We find out where they are spending their money and where they are not; we identify emerging trends and gauge receptiveness for innovative products and services.

Trends

The most significant statistic in this, our fifth analysis, is the surging appetite for online streaming services, such as the BBC iPlayer, ITV Player and 4oD.

We continue to see the development of mobile media as a means to monetise content, given the continuing rise in the uptake of smartphones, tablets and eReaders.

Furthermore, there is a growing propensity to pay for media on these devices. Average spend has increased in successive waves of our research, with eBooks taking up the largest share.

Consumers still enjoy the tangibility of traditional media, citing a preference for the page-turning experience that new media struggles to replicate.

KPMG's latest Media and Entertainment Barometer reveals: Breakthrough for online streaming

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About the Media and Entertainment Barometer

KPMG’s Media and Entertainment Barometer is conducted by YouGov every six months, providing an insightful view into emerging media consumption trends and a reliable source of intelligence for the industry. By tracking consumer habits on a six-monthly basis, KPMG can alert media providers to shifting patterns in consumer demand, spend and consumption as they happen. KPMG has long standing relationships with clients throughout the media sector and understands the dynamic challenges this sector is facing.

Contact

David Elms

Partner, Head of Media

020 7311 8568
david.elms@kpmg.co.uk

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