United Kingdom


  • Industry: Charities and Donors
  • Type: Business and industry issue, KPMG information
  • Date: 22/11/2013

New KPMG/Shelter research heats up the housing debate 

In November 2013, KPMG and the charity Shelter commissioned research to give fresh insight into the issues that matter most to voters. The findings of the poll of 4,000 British adults were revealed at a political panel event co-hosted by both organisations.

The survey confirms that the economy and cost of living continue to dominate voting intentions for the 2015 election. The majority (79 percent) of those concerned by the cost of living said the situation would be improved by lower housing costs.


69 percent of the people polled believe the economic recovery ‘won’t feel real’ until it genuinely becomes easier for young people to own their own home. A third said their children will need to help to buy their first home, but they won’t be able to provide support.


The research warns politicians that they need to go further to win the trust of voters worried about the next generation’s prospects of owning their own homes.


This latest research will develop the KPMG/Shelter project, which will publish recommendations for housing policy approaches before the next election.


The research was conducted by Populus.


Read Steve Akehurst's blog, from the Shelter policy team, for his thoughts on the event.


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