It is perhaps no surprise that the recent global crisis has seen some subsequent changes to this relationship: China is rethinking its open-door policy to foreign firms, whether by introducing new requirements for licensing or technology transfer; some multinationals are less convinced that China is their only answer to growth, as other emerging economies, though smaller in size, enjoy similarly robust economic expansion.
With the global crisis continuing and the benefits of globalisation being reconsidered, the relationship between China and multinationals is set to continue to evolve. To better understand the changes, KPMG’s China Practice interviewed senior executives working for a range of multinationals, both large and small, across a variety of sectors, all with responsibility for China.
This report draws focus on the findings from these interviews along with opinion from KPMG experts highlighting the strategic importance of the China market for multinationals, including insights on the longer-term opportunities to establish fully-fledged operations focusing on the domestic market.
¹UNCTAD, World Investment Report 2011