United Kingdom

Details

  • Industry: Media
  • Type: Business and industry issue
  • Date: 23/07/2012

The Big Debate - Product placement 

The Big Debate - product placement
Product placement to be the next big thing in UK media?

Hear the views on the future of product placement from two of our media experts, Clement Chan and Steve Masters

Read Clement's views here

Clement ChanClement Chan

Executive Advisor

KPMG in the UK

07921 712 331

clement.chan@kpmg.co.uk

 

"Product placement integrates brands or products directly into the main body of content, thereby maintaining, if not increasing, the eyeball rate and giving better coverage and reach."

Read Steve's view here

Steve MastersSteve Masters

Partner

KPMG in the UK

+44 20 73113243

steve.masters@kpmg.co.uk

 

"Quite simply, I don’t see how it can come to compete with traditional display advertising. If its scope is limited, then so is the extent to which it can grab the attention of the industry decision-makers."

 

What's your view?

 

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