United Kingdom

Details

  • Industry: Media
  • Type: Business and industry issue
  • Date: 29/05/2013

UK Media and Entertainment Barometer 

The rise of the media-savvy consumer: quality triumphs over quantity

UK Media and Entertainment Barometer
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With the continued explosion of smartphones, tablets and, to a lesser extent connected TVs, the options for consuming media content continue to expand, swelling the range of media choices for consumers. However, despite the vast array of choices available today, the results of KPMG’s latest Media & Entertainment Barometer report suggests that consumers have become savvier about their choice of media as well as the time and money they spend on it.

 

Since September 2009, KPMG has conducted regular research into consumer appetites for new and traditional media. We find out where they are spending their money and where they are not; we identify emerging trends and gauge receptiveness for innovative products and services.


Read our latest report where we share with you the results of our sixth Media & Entertainment Barometer, carried out by YouGov on behalf of KPMG.

 

 

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