United Kingdom

Details

  • Industry: Communications, Media, Technology
  • Type: Business and industry issue
  • Date: 22/07/2011

2011 Mobile Payments Outlook 

Mobile payments are gaining pace

 

Mobile payments are evolving rapidly and changing the way consumers and businesses operate. As technology and telecoms companies roll out mobile payment applications and services, this survey reveals that mobile strategies are enabling a business transformation for services firms, telecom providers, technology vendors, banks and retailers across the globe. Cross-sector partnerships and alliances will be key to success in this dynamic market.

In a global online survey of nearly 1,000 executives this report explores opportunities and barriers to the adoption of mobile payments, and provides insight into the forces shaping the mobile payments market – today and in the future.


Some key findings include:

 

  • 58% of companies surveyed have a mobile payments strategy in place today
  • Mobile payments will take multiple forms and m-wallets is one of the most promising opportunities
  • 81% believe convenience/accessibility is the most important success factor
  • Partnerships and alliances will be key to success – between financial services companies, operators, technology companies and operators

Contact

Contact

Tudor Aw

 

Partner
KPMG LLP (UK)

 

020 7694 1265  tudor.aw@kpmg.co.uk

 

2011 Mobile Payments Outlook

2011 Mobile payments Outlook

 

The opportunity is rich: the greatest gains will come from cross-industry partnerships.

 

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