United Kingdom


  • Industry: Business Services
  • Type: Press release
  • Date: 20/03/2012

KPMG Sahara trek to raise £150,000 for Barnardo's 


Daring KPMG staff are swapping their offices for the breathtaking Sahara desert to raise vital funds for Barnardo’s, the UK’s largest children’s charity- and are on track to raise an amazing £150,000 for the cause.


In October 2010 the company picked Barnardo’s as its charity partner, and pledged to raise more than £1m over the next two years from fundraising and volunteering activities to help improve the lives of disadvantaged families and children.


Since then generous KPMG staff have walked, run, biked, hiked, abseiled, donated wages, computer equipment and volunteered in Barnardo’s charity shops raising over £900,000 in sponsorship. The trek Sahara is the accounting firm’s latest thrilling fundraising initiative.  


From 1 April, forty-nine intrepid KPMG staff members will split into two teams – named Scorpion Kings and Sand Blasters – and spend eight days trekking the dunes and plateaus of the Moroccan desert aiming to raise £150,000. Over £130,000 has already been pledged.


Leader of the expedition, Crispin Lyden-Cowan of KPMG’s Management Consulting practice, is preparing for a tough challenge ahead. Crispin said:


“I am not thinking about it, I am just going to do it. Knowing the money raised will help change the lives of children who live in hardship everyday will inspire me to the finish, despite the blisters and sore feet.  There is no giving up now that we have already raised a fantastic £130,000.  The response has been phenomenal and will really spur us all on.” 


Walking eight hours a day in 50 degree heat is not the only ordeal facing one brave KPMG team member who has a fear of sand. 


KPMG Operations Executive, Laura Bushell said:


“I know it’s a strange phobia but I am going to have to get over it.  I am fully behind helping Barnardo’s children get a good start in life so I will have to put my fears behind me.”


Barnardo’s UK Director of Marketing and Business Change, Diana Tickell said:


“The KPMG Sahara Trek teams are very brave and have worked hard to raise the sponsorship money. More than one hundred courageous staff abseiled down KPMG headquarters, an Ashes cricket bat was auctioned and 500 cuff links were sold on eBay, just a few of the many fundraisers.  Barnardo’s is grateful for their commitment and wish both teams every success on this fantastic fundraising adventure.”




Note to editors:


Two KPMG teams trek the Sahara desert from 1-9 April 2012


Media enquiries to:


Mark Hamilton, KPMG Corporate Communications                            020 7694 2687



About KPMG:


KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and operates from 22 offices across the UK with over 11,000 partners and staff.  The UK firm recorded a turnover of £1.7 billion in the year ended September 2011. KPMG is a global network of professional firms providing Audit, Tax, and Advisory services. We operate in 152 countries and have 145,000 professionals working in member firms around the world. The independent member firms of the KPMG network are affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity.  KPMG International provides no client services.



About Barnardo’s:


Barnardo’s works with more than 190,000 children, young people and their families each year.  Barnardo’s now runs more than 800 services across the UK.


We believe in the potential of every child and young person, no matter who they are, what they have done or what they have been through. We will support them, stand up for them and bring out the best in each and every child.  


Every year we help thousands of children turn their lives around. But we cannot do it without you. Visit www.barnardos.org.uk to find out how you can get involved and show you believe in children.