United Kingdom


  • Industry: Retail and Consumer Goods
  • Type: Press release
  • Date: 19/09/2013

Consumers go online to buy clothes no longer on the rails, finds KPMG 


David McCorquodale, UK Head of Retail at KPMG, comments on the latest Retail Sales figures from the Office for National Statistics:


“This is another good performance by retailers in what is typically one of the weakest months of the year for the sector.   It demonstrates that consumer confidence is holding steady, and they feel secure enough in the future to loosen their purse strings and spend.


”Online played a critical role to help retailers balance the books this month.  As the summer blazed on, consumers turned to the internet to buy more summer clothes and shoes, turning their backs on the autumn ranges which had already reached shop shelves.  This shows the important symbiotic role online can play for retailers, especially when consumers want to buy off season clothes which are no longer on the rails.


“We must of course note that this recovery in sales is against last year’s very weak comparables, when retailers were badly affected by consumers choosing the Olympics over the shops.


“Retailers now need temperatures to drop, and the season to turn, in order to drive sales of their new autumnal stock in stores.  Strong ranges targeted at the customers’ needs, underpinned by tight stock management, will play a vital role in determining the winners from the losers this season.”






Notes to editors:


For press enquiries please contact


Zoe Sheppard, PR Manager at KPMG: +44 (0)117 905 4337 



About KPMG


KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and operates from 22 offices across the UK with over 11,000 partners and staff.  The UK firm recorded a turnover of £1.7 billion in the year ended September 2011. KPMG is a global network of professional firms providing Audit, Tax, and Advisory services. We operate in 152 countries and have 145,000 professionals working in member firms around the world. The independent member firms of the KPMG network are affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity.  KPMG International provides no client services.


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