United Kingdom


  • Industry: Business Services
  • Type: Press release
  • Date: 25/09/2012

Chaordix and KPMG enter into strategic alliance to provide crowdsourced market intelligence 

  • Chaordix and KPMG in the UK sign agreement to cooperate on the provision of a new market insights and product innovation offering, Crowd Connection™


Chaordix® Inc., the global standard in crowdsourced market intelligence, and KPMG in the UK, the professional services firm, have formed a strategic alliance to bring an innovative managed services offering to companies in the UK.  The new service, to be known as Crowd Connection™, is powered by the Chaordix Crowd Intelligence™ process and technology.


Brought to market by KPMG, the service provides leading brands with digital market insights from a customisable forum for product innovation. The interactive web and mobile offering taps into the power of crowdsourcing and can be configured as a one-time market research project or an ongoing, managed social community to engage with a (public or invitation-only) "crowd" of a brand’s most valued stakeholders, customers, prospects, supply chain intermediaries, employees and/or partners.


The new offering extends KPMG’s existing crowdsourcing service, which has already provided many clients with innovative solutions to a wide range of issues and challenges.


“We’re thrilled to team up with  KPMG on this powerful offering,” said Chaordix Founder and CEO, Shelley Kuipers. “With this alliance, KPMG’s clients will be able to benefit from an always-on global market intelligence gathering platform and analysis capacity which we've found is a highly effective and cost efficient improvement on many traditional means of market research, brand development, and innovation exploration.”


"By aligning KPMG's broad industry expertise and rich advisory capabilities with Chaordix's deep experience in crowdsourcing program and platform design, we bring an exceptional ability to help clients obtain significant business impact from the very best ideas and insights of their most valuable stakeholder contributors," explained Adam Bates, UK Head of Foresight and Innovation, KPMG. "Whether an employee crowd is contributing to the transformation of an organisation's talent management program or a customer crowd's insights hold the promise of improving a brand experience, we can help bring that potential to life."




Media Contacts:


Chaordix Inc.

Sharon McIntyre, Chief Marketing Officer (CMO)

+1 (403) 819-4393




Mark Hamilton, Senior Corporate Communications Manager

+44 (0)207 694 2687




About Chaordix

Chaordix® is the global standard in crowdsourced market intelligence. Chaordix uses the power of crowdsourcing to help the world’s leading companies and organizations gain actionable insight and competitive advantage. Our Crowd Intelligence™ community solutions are helping clients such as P&G, IBM, FutureBrand, Reckitt Benckiser and American Airlines leverage our unique crowdsourcing techniques and technology to drive market research, brand loyalty and innovation. Visit www.chaordix.com to find out more.


About KPMG


KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and operates from 22 offices across the UK with over 11,000 partners and staff.  The UK firm recorded a turnover of £1.7 billion in the year ended September 2011. KPMG is a global network of professional firms providing Audit, Tax, and Advisory services. We operate in 152 countries and have 145,000 professionals working in member firms around the world. The independent member firms of the KPMG network are affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity.  KPMG International provides no client services.


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