Tudor Aw, KPMG’s Head of Technology Europe, comments on the launch of the new Blackberry smartphones:
"Perhaps the most interesting aspect of the new BlackBerry smartphones is the BlackBerry Balance feature which allows you to flip your phone between personal apps and a secure Corporate space. Content cannot be transferred between these two screens thus keeping the Corporate space secure. None of the other mobile phone companies have unique differentiators to attract Corporate customers. BlackBerry may have come up with the killer feature that will satisfy Corporate IT departments while keeping consumers happy. It is a smart move to target the Enterprise segment in this way as it is a clear differentiator from Apple and Samsung. It will help Corporate IT departments to regain control over the runaway 'Bring Your Own Device' phenomenon."
-ends-
Media Contact:
Katrin Boettger, Senior PR Manager
Tel: +44 207 896 4232 / 0782 4475168
Email: katrin.boettger@kpmg.co.uk
About KPMG:
KPMG LLP, a UK limited liability partnership, is a subsidiary of KPMG Europe LLP and operates from 22 offices across the UK with over 12,000 partners and staff. The UK firm recorded a turnover of £1.8 billion in the year ended September 2012. KPMG is a global network of professional firms providing Audit, Tax, and Advisory services. We operate in 156 countries and have 152,000 professionals working in member firms around the world. The independent member firms of the KPMG network are affiliated with KPMG International Cooperative ("KPMG International"), a Swiss entity. KPMG International provides no client services.
