Less than a decade ago, sustainability was still treated als 'hype' or 'an add-on' and often labelled as simply 'giving back to the community'. However many organisations now appear to be integrating sustainability into their business strategy as a key issue.
The key questions remain whether these developments are in line with the expectations of readers and how the reporting process benefits the organisation that produces a report.
This report is based on a survey of over 5,000 Reporters and Readers. The survey was conducted by KPMG, SustainAbility and Futerra, commissioned by the Global Reporting Initiative (GRI). The objectives were to gain insights into why organisations report on their sustainability performance, and to drive the transparency and accountability of these reports. Reporting will only be successful if an organisation clearly identifies its target audience en fulfils their needs.