- Industry: Industrial Markets, Automotive
- Type: Business and industry issue
- Date: 1/8/2013
A range of global mega trends are blurring the traditional boundaries of the automotive model. Automakers face environmental challenges, growing urbanization, changing customer behavior and the growth of the emerging markets. These rapid changes are forcing a re-evaluation of traditional business models, as OEMs seek to broaden their core competencies and choose whether to move into multiple new areas or narrow their focus.
|Environmental challenges: pursuing the green dream
Over the next decade, 85 percent of respondents believe that the best option for clean, efficient engines is ICE (internal combustion engine) downsizing, which along with plug-in hybrids is expected to attract the most R&D.
Changes in customer behavior: how dealers are adapting
Online activity is increasing, as is multi-brand availability, with dealers serving as touch points for mobility services, financial services and car servicing. Captive financial service arms are increasingly attractive, especially in emerging markets.
Planning a route to future success
The main growth tactics include new products and new markets, affordable vehicles and sales and price incentives. OEMs favor corporate partnerships over organic expansion, while suppliers are expanding their value chains and diversifying.
Key industry forces, trends and routes to success
A range of global mega trends are blurring the traditional boundaries of the automotive model. OEMs will have to broaden their core competencies and choose whether to move into multiple new areas or narrow their focus.
Download the Global Automotive Executive Survey 2013
More Global Automotive Executive Survey reports
Get in touch with KPMG Thailand