In this paper, we explore how some organisations are already improving reporting on strategy, performance and prospects so they can better meet the challenge they face in a post-financial crisis, capital constrained environment. We have used these examples to help develop our thinking about a roadmap for the journey to improved communication with the capital markets.
This journey should be of particular interest to chief executive officers, chief financial officers and board chairs as they face the challenge of convincingly telling their organisation's 'story' to the markets so they can obtain capital at a reasonable cost, enhance their corporate reputations and maintain their licences to operate.
Institutional investors, fund managers, analysts, and other capital markets participants who underpin their investment decisions with detailed modelling based on those 'stories' are also becoming actively involved in the journey to better business reporting. Legislators and regulators, business commentators, investor associations and other stakeholders are also increasingly interested and involved.