• Industry: Information, Communication and Entertainment, Electronics
  • Type: Business and industry issue, White paper
  • Date: 8/12/2010

Networked Advertising 

Growing revenue in a highly fragmented business

This white paper focuses on current and future trends and developments in the advertising industry and acknowledges the rise of the new digital advertising ecosystem.

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In a series of interviews, this white paper showcases a number of recent trends — such as online brand building, the advent of social networks, data exchange and measurement standards, and video and mobile advertising trends.

Subject matter experts offer valuable insights on the metamorphosis of the US advertising environment while discussing the operational, financial, and process challenges associated with the future of digital advertising.

The paper reviews the risks and opportunities in the complex and fast-changing advertising landscape in the internet era.