The rapid growth of cloud brings many challenges and opportunities for cloud providers who need to re-evaluate their existing business models and ensure that their service offerings meet the demands of customers in an environment where cost, security and control remain top of mind for both users and providers of cloud services.
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To increase the understanding of the impact of cloud on service and technology providers, KPMG surveyed 179 cloud providers globally. The purpose of the survey was to provide insight in the following areas:
- Cloud adoption patterns
- Perceived barriers to customer adoption of cloud
- Customer decision-making process
- Service level agreements
- Cloud deployment ecosystems