Details

  • Service: Advisory
  • Industry: Financial Services
  • Type: Business and industry issue
  • Date: 8/3/2011

Monetizing mobile: How banks are preserving their place in the payment value chain 

This global survey looks at the role of banks in guiding the adoption of mobile payment solutions and considers some of the challenges they will face as new consumption patterns emerge.

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Everybody wants to talk about mobile banking and payments. And no wonder: the heady combination of increasingly sophisticated mobile devices, banking services and payment options offers banks the opportunity to gain market share, tap into new revenue streams and reduce their overall cost to serve customers.