• Industry: Consumer Markets
  • Type: Business and industry issue, Publication series
  • Date: 1/1/2010

ConsumerCurrents (Issue 7, Jan 2010) 

Issues that are driving consumer organisations worldwide

It has been a challenging year. The beginning of 2009 saw consumer demand right around the world begin a collapse and resulting significant reduction in consumer spend that many feared would prove lasting and thus a paradigm shift. Most threatened were premium goods businesses of every kind, from consumer staples to grand luxury. Consumers reacted to tighter borrowing conditions and a powerful uncertainty over job security in the way they always do — by cutting back on anything that was discretionary.

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