According to the KPMG International 2013 Digital Debate survey urban consumers in China, Brazil and Singapore are proving to be the world’s most voracious users of digital media, powered by the rapid uptake of smartphones and tablets.
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- Consumers still spending more money on traditional media with digital and traditional media sharing a complementary co-existence
- Both an opportunity and threat to advertisers is a new generation of ‘digital multi-taskers’ accessing multiple media simultaneously
- Tech and media providers should collaborate on breakthrough revenue models to win over the information-hungry digital consumer