New Zealand


  • Service: Advisory, Business Performance Services, Strategy and Development
  • Industry: Agribusiness
  • Type: Business and industry issue
  • Date: 21/08/2013
Ian Proudfoot


Ian Proudfoot


Global Lead Partner - Agribusiness & Food

+64 9 367 5882

Ross Buckley


Ross Buckley

Executive Chairman

+64 9 367 5344


Agribusiness Agenda 2013, Volume II - Maintaining our People-Powered Performance 

Agribusiness Agenda 2013 - Volume 2 - Sheep


Volume 2 of the 2013 KPMG Agribusiness Agenda has just been released


Titled “Maintaining our People-Powered Performance”, this volume tackles some of the issues and challenges associated with people in the primary sector.


  • Public perception – The sector needs to re-position agriculture as an attractive profession offering rewarding, global exciting careers – and move beyond the “just a farmer” perception.

  • Education lacking – Agriculture is not sufficiently recognized within our school curriculums, given its importance to the New Zealand economy.

  • Science at risk – The rapidly approaching ‘retirement wave’ in our national science community will start to seriously impact our competitive capability in the next five years. 


  • Farm ownership – The increasing scale and cost of farming business are raising the barriers for young people wanting to gain a foot-hold to ownership. One proposed solution includes providing tax incentives for exiting farm owners to leave capital in the business over a transition period. 


  • Attractive remuneration – Farm employee remuneration is attractive when compared to the average graduate salary (with a dairy farm manager earning $15k more, and an arable farm manager earning $11 more).


  • Iwi land – Increasing the productivity of Maori land would potentially contribute $3.7 billion to GDP over 10 years. This would be fostered by greater interaction between iwi and the mainstream primary sector, in order to share best practices and perspectives.


  • Urban employment – Attracting people from regions with structural surplus unemployment (including urban areas like Auckland) to rural jobs should be a priority for the sector. 

  • Immigrant potential – Government and industry organisations need to work on initiatives to help with the successful integration of immigrant workers and farmers into our rural communities. 


 Agribusiness Agenda 2013 - Maintaining people-powered performance [PDF: 2.1MB]

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Printed version:

Agribusiness Agenda 2013

cows in a field
This year we bring you a fresh new format: four volumes will be rolled out through the year.

Feild notes online: