Titled “Maintaining our People-Powered Performance”, this volume tackles some of the issues and challenges associated with people in the primary sector.
- Public perception – The sector needs to re-position agriculture as an attractive profession offering rewarding, global exciting careers – and move beyond the “just a farmer” perception.
- Education lacking – Agriculture is not sufficiently recognized within our school curriculums, given its importance to the New Zealand economy.
- Science at risk – The rapidly approaching ‘retirement wave’ in our national science community will start to seriously impact our competitive capability in the next five years.
- Farm ownership – The increasing scale and cost of farming business are raising the barriers for young people wanting to gain a foot-hold to ownership. One proposed solution includes providing tax incentives for exiting farm owners to leave capital in the business over a transition period.
- Attractive remuneration – Farm employee remuneration is attractive when compared to the average graduate salary (with a dairy farm manager earning $15k more, and an arable farm manager earning $11 more).
- Iwi land – Increasing the productivity of Maori land would potentially contribute $3.7 billion to GDP over 10 years. This would be fostered by greater interaction between iwi and the mainstream primary sector, in order to share best practices and perspectives.
- Urban employment – Attracting people from regions with structural surplus unemployment (including urban areas like Auckland) to rural jobs should be a priority for the sector.
- Immigrant potential – Government and industry organisations need to work on initiatives to help with the successful integration of immigrant workers and farmers into our rural communities.
Agribusiness Agenda 2013 - Maintaining people-powered performance [PDF: 2.7MB]