New Zealand


  • Type: Press release
  • Date: 31/05/2011


Steve Pettigrew


027 258 6257 

KPMG launch "Inside the business of the Rugby World Cup" 

    Media release, 31 May 2011


On the eve of 100 days until the Rugby World Cup kicks off in Auckland, KPMG today announced their “Inside the business of Rugby World Cup 2011” campaign as Official Supplier of Accountancy Services and Tax Advisory.


As part of the annual KPMG tax briefing, held at Sky City, KPMG outlined their role with Rugby World Cup Limited which has grown since the company became involved with the tournament at the bid stage in 2005.


The event included a speech by the Prime Minister who expressed his excitement about the forthcoming tournament.  Addressing the 1070 delegates, Rt. Hon. John Key looked ahead to the tournament which will be attended by 85,000 overseas visitors, generate $2bn worth of economic stimulation and host over 1,000 events all showcasing New Zealand. 


The Prime Minister also explained that recent research relating to the 2005 British & Irish Lions Tour to New Zealand suggests that the economic stimulation from the tournament will be greater than expected.


Also speaking at the conference was Jan Dawson, CEO and Chairman of KPMG New Zealand. Welcoming the forum, she highlighted the role KPMG plays in the tournament. 


“This has been an extremely volatile year, from the devastating earthquake in Christchurch to the performance of the New Zealand dollar.  At KPMG we deal with volatility in the business environment all the time and it is our role to help our clients understand and cut through the complexity in business, in New Zealand and globally.” 


KPMG has been working with the organisers of the Rugby World Cup Limited 2011 to help ensure that the tournament delivers its strategic business goals, and maximises the profile, profitability and value for New Zealand. The company currently has a number of staff members working at Rugby World Cup Limited as the tournament approaches.


Paul McPadden, Partner at KPMG said, “This role was put to test with the recent Christchurch earthquake. Our risk assessment and contingency planning was put into practice with teams, games, players and supporters all having to be relocated and rescheduled.  We are delighted to be involved with the Rugby World Cup and our role as Official Provider of Tax and Accountancy Services as well as Preferred Supplier of other professional services such as risk management and contingency planning so we really are inside the business of Rugby World Cup 2011.”


KPMG has a strong history and proven track record in providing accounting, tax and risk and financial advisory services and works closely with a wide range of local and international business organisations. 




Rights free photography of the Prime Minister addressing the KPMG’s annual tax briefing conference in Auckland is available at the left of this page.


For more information on KPMG and their role as the official tournament supplier to Rugby World Cup 2011 please contact Steve Pettigrew on 027 258 6257 or


Press releases - KPMG press releases. 


We can help you make sense of today's increasingly complex business risks and reflect these in your financial statements.


Our tax advisory team has the skills and commitment to help you to be competitive and compliant in all areas of business tax.


We provide a range of services covering management consulting, risk consulting, and transactions & restructuring.