Details

Industry: Financial Services, Banking
Type: Publication series
Date: 6/26/2012

The Social Banker: Social Media Lessons From Banking Insiders

The widespread consumer adoption of social media is hard to ignore. Already, one in ten of the world’s population has a Facebook account and almost 500 million people log onto YouTube each month. But while most business sectors have already made significant gains by adopting social media, retail banks seem to be lagging behind. Few have taken even tentative steps into the social media environment and even less have initiated formal programs.

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In this report, KPMG recruited some of the world’s leading authorities on social media and banking to tell us how they are overcoming the challenges they face.

Based on a series of exclusive articles and insights from both retail banking executives and KPMG professionals, this report explores a range of complex challenges facing banking leaders such as:

The management of risk
The need to integrate IT
The creation of a social culture
The engagement of executives and their boards
The demands of data
The challenge of compliance
The drive to create a single view of the banking customer

© 2013 KPMG, a partnership established under the Malaysian law and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.

KPMG International Cooperative (“KPMG International”), a Swiss entity. Member firms of the KPMG network of independent firms are affiliated with KPMG International. KPMG International provides no client services. No member firm has any authority to obligate or bind KPMG International or any other member firm third parties, nor does KPMG International have any such authority to obligate or bind any member firm. All rights reserved.