Korea

#17 Company’s future value creation through Big data Analysis 

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Big data analytics is the process of examining large amounts of data of a variety of types (big data) to uncover hidden patterns, unknown correlations and other useful information. Such information can provide competitive advantages over rival organizations and result in business benefits, such as more effective marketing and increased revenue.

KPMG Korea researched how global firms utilize big data to create new business and to improve their business with several business cases.

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