This report prepared by KPMG in India and PHD Chambers highlights the tourism potential of Himachal Pradesh. It accepts the fact that the vast geographic and cultural diversity of India provides it with a bounty of attractions to draw both domestic and international tourists. With the increase in accessibility to tourist locations, travel and tourism contributed INR 5,651 billion or 6.4 percent to the country’s GDP in 2011. Travel and Tourism accounted for 7.8 percent of total employment in India in 2011. We appreciate the efforts made by the government to boost tourism in the State; the report contributes to these efforts by making suggestions to the measures the government can take to ‘market’ these tourist attractions.