India

Details

  • Service: Advisory, Performance & Technology
  • Industry: Financial Services
  • Type: Business and industry issue
  • Date: 4/19/2012

Social media in financial services 

In a digital age, where consumers update their ‘tweets’, ‘wall posts’, or ‘profile updates’ and give bankers a peek in their personal life, preferences, and choices, it’s only natural for bankers to adopt these practices and leverage from it. Now is the time to build ‘consumer connected strategies’ and address the diverse needs of customers.

 The report alongside explores a number of clear trends in social media by conducting a primary research on potential use of social media by financial institutions. It also includes how financial institutions are resolving customer issues, feedback, and creating brand awareness through these gigantic platforms.

Social media in financial services
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