India

Details

  • Service: Advisory, Performance & Technology, IT Advisory
  • Type: KPMG information
  • Date: 7/19/2013

Integrated Multi-Channel Organization 

The following paper on 'Integrated Multi-Channel Strategy' provides a point of view (POV) on organisations that already have or need to establish multi-channel presence to engage with their customers across various touch points. The POV covers key operational, technological and organisational challenges that businesses face due to disjoint multi-channel (offline, social, web, mobile) operations. The paper also recommends an approach to integrate disjoint multi-channel operations to achieve growth, value and efficiency for organisations.
Integrated Multi-Channel-Organization
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