• Service: Advisory, Performance & Technology
  • Date: 2/24/2014

Business of Sports 

KPMG in partnership with CII released a report titled “Business of Sports - Shaping a Successful Innings for the Indian Sports Industry” during at  CII Scorecard  2014 conference on February 25, 2014 in New Delhi. The report identifies key issues in the sports ecosystem and explores measures to develop a private-investment led sporting scenario in the country – one that helps imbibe a sporting culture and achieve the country’s vision of excellence in sports. The reports states that resource scarcity in India makes it difficult for the Government to attain the above objectives and calls for collaborative efforts of both the Government and private sector towards strengthening the sports ecosystem. Long term sustainability of commercial ventures in the Indian sports sector would require sustained audience interest driven by India’s winning performances at international sporting events.
Business of Sports
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