On 3 July 2012 the European Commission presented their legislative proposals for a regulation on key information documents for packaged retail investment products (PRIPs).
The PRIPs proposal aims to improve transparency in the investment market for retail investors. For this, the consumers should be informed in a short and standardized format that is easy to understand: the ``Key Information Document`` (KID).
The Commission seeks to help retail investors to make a more informed decision on whether an investment is right for them or not and be able to compare investment products with each other.
At the same time, the proposal aims to ensure a level playing field between different investment product manufacturers and those selling such products.