• Ipar: Információ, kommunikáció és szórakoztatóipar, Kommunikáció, Média
  • Típus: Felmérések
  • Dátum: 2013. 10. 03.

In search of a better customer experience 

A PDF fájlok megtekintéséhez Adobe Reader szükséges
KPMG performed a global customer experience study across 25 countries and 106 mobile providers to identify better practices and trends in the prepaid mobile market. Many of these practices also apply more broadly to other telco services. Through over 850 store visits, 750 calls to contact centers, 1400 SIMs purchased and over 500 top-ups completed, we were able to compare experiences to gain a comprehensive global view. We have categorized our findings into five key customer experience areas.