WEF participants have been tweeting about the lack of women attending this year's summit in Davos. Despite the introduction of a quota system by WEF that required strategic partners to send at least one woman in their attendance quota of five participants, numbers have actually fallen only 15 percent of WEF 2014 participants are women, down from 17 percent last year.
Still, in spite of being under represented amongst WEF participants, women are once again more effective at using social media to increase their influence: 23% of all tweets sent from Davos on day one of the summit were sent by women (3,293 tweets from all participants, of which 783 were from female participants – see www.weflive.com/stats for full details).
Discussions at Davos have focused on how to achieve gender equality (#gendergap). Making Gains on Gender Goals, a panel discussion moderated by Michael Andrew, Chairman, KPMG International, posed the question: how is the shift towards gender parity reshaping business? The session explored why a consensus around the case for diversity had failed to deliver parity in business and why there was seemingly insufficient follow-through on good intentions. Drawing on a KPMG UK study Winning hearts and minds- How CEOs talk about gender parity, Michael debated the case for business leaders to embrace the emotional as well as the rational case for change.
'Women' was one of the top 10 trends of the day – with 66 tweets mentioning 'women' (see www.weflive.com/trends for full details). In his address to the summit, Shinzo Abe, Prime Minister of Japan declared that "Japan must become a place where women shine", setting a 30 percent goal for top jobs for women in Japan.
However, only one woman made it to the Top 10 most influential participants – Nellie Kroes, Vice-President of the European Commission responsible for the Digital Agenda (see www.weflive.com/participants for constantly updated lists). The top five most influential women on day one of the summit are shown below: