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“Mobile payments not only reduce cost of service, but also open a huge market for participants. What’s more, payment interactions often deepen the understanding of customer behavior – a recipe for success.”
- Kunal Pande, Director, KPMG in India
Companies with a mobile payment strategy outnumber those without by two to one. Among those with a strategy, half say that they also have a service in the market today. While these numbers show little variation by region, responses suggest that telecom and financial services firms are more likely to be active in the market with retailers the least likely to offer a mobile payments service.
“We believe that retailers have a rich opportunity in this area and should move more aggressively to incorporate mobile payments into their customers’ complete commerce experience,” added Kunal Pande.
More than 70 percent of the companies we surveyed say that mobile payments are either very important today or will be important in the future, while only nine percent see no impact from mobile payments in the foreseeable future. But even among those who say mobile payments will be important, the vast majority believes that the market is in its infancy. Little surprise then that financial services firms are the most likely to identify the service as a main activity or key enabler for their business today.
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