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For example, members of the bank’s mobile strategy team participate in functional working groups on national, regional and international levels. Their involvement has enabled them to achieve greater insight into the direction that mobile payment standards will take, and thereby adjust their mobile strategy to take advantage of new and emerging opportunities. At the same time, they have also been able to take an active role in shaping the development of those standards to ensure that they evolve into a system that provides maximum benefit to banks.
On an individual level, however, the bank continues to develop proprietary remote payment solutions and pilot localized proximity payment initiatives to test their capabilities and market assumptions. And the lessons they are learning are being leveraged to further refine their mobile strategy.
At the foundation of their strategy is a clear focus on the customer. Their initiatives have therefore focused on creating customer-friendly services that provide a safe and easy-to-use platform that is widely accepted both in their region and around the world.
The bank aims to launch an initial proximity payment solution within the next two years and – given their existing experience and insight – expect to see strong traction in the market within the first six to 12 months.
We encourage you to contact your local KPMG member firm, or email firstname.lastname@example.org to talk to one of our mobile banking specialists.
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