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In the case of one regional Asian bank, remote payment solutions offered a number of compelling benefits. For one, the initiative reinforced its reputation as an innovative retail bank that delivered customer-focused services. It also built awareness within their ‘early adopter’ customer base and helped them become accustomed to using their mobile devices for financial transactions.
But more importantly, the bank also tapped into new sources of revenue and built a strong market presence as the first to market with many mobile payment services. For example, the bank’s ‘top-up’ service delivers not just payment revenues, but also a percentage of the total sale. The bank has also enabled the purchase of consumer items through their web portal, which has driven adoption and increased their payment revenues.
Of course, the bank expects some form of proximity payment system to formalize soon, and so is working with merchants to conduct pilot programs with contactless cards and NFC companion devices. Again, this has provided some valuable lessons to the bank in terms of customer and merchant adoption.
Executives at the bank are confident that they are gaining competitive advantage through their mobile payments solutions. And while they admit that quantifiable metrics and clear revenue streams are not always available, they seem certain that the qualitative benefits and positive response they are receiving from their customers is already paying dividends on their investment.
We encourage you to contact your local KPMG member firm, or email email@example.com to talk to one of our mobile banking specialists.
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