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To achieve this, the bank focused its mobile solutions on their existing customer base. Having already deployed a mobile banking application, the bank was now focusing on providing a payment service that could be used for both remittances and merchant payments.
The bank currently offers an application-based payment service, but admits that uptake has been slower than expected. In part, this is due to the limited capabilities of many mobile phones in the region, but it is also impacted by their target market’s lack of formal paperwork and identification.
Bank executives clearly recognize the need for their mobile solution to not only be easy and secure, but also to operate on almost any handset on any network.
Already, the bank has quickly found that, with virtually no network of POS terminals and a burgeoning informal sector, P2P payments is quickly gaining acceptance as an easy and safe method for making payments. And with planned education programs and an explosion in mobile usage, the bank anticipates that its services will become main-stream in the adult population within the next three years, offering a mass of new customers to any bank with a compelling, safe and accessible mobile payment solution.
We encourage you to contact your local KPMG member firm, or email email@example.com to talk to one of our mobile banking specialists.
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