KPMG's Global Truck Study reveals that global commercial vehicle markets are back on a growth path again after having experienced a sharp contraction in 2008 and 2009. But rather than the fuel-injected, western-dominated growth that characterized the industry in the past, this time the engine is being fuelled by the emerging markets. For instance, just five years ago, the 'Triad markets' (Western Europe, North America and Japan) dominated the leader board with seven of the top ten companies based on sales, by 2010 the opposite was true: seven of the top ten companies hailed from either China or India.
To find out more about recent developments in the global truck market download this PDF excerpt from the study (1.81 MB).
Study findings indicate that commercial vehicle manufacturers with global aspirations will have to face rising pressure on a number of fronts. KPMG's Global Truck Study outlines how commercial vehicle manufacturers can respond to today's prevailing challenges with suitable winning strategies, in order to succeed in the truck industry's global competitive environment.
Asia is now (by far) the largest region for commercial vehicle sales, accounting for nearly one in two commercial vehicles sold worldwide. The study's results show that the rapid developments in the emerging markets are entirely changing the rules of the game. In order to keep track of the most recent developments and to gain in-depth insights, the study thoroughly reviews the key truck markets of China, India and Russia according to their market structure, competitive environment, market characteristics and analyses the globalization strategies of domestic and foreign OEMs in the following markets:
Traditionally, passenger vehicle businesses and commercial vehicle businesses were designed for different markets. They have different business models and usually cater to customer groups with differing preferences and characteristics. Nevertheless, KPMG's truck study reveals that there are several very interesting areas where commercial and passenger vehicle manufacturers can learn from each other and benefit from a mutual exchange of knowledge. For instance, with the rise of on-demand mobility solutions and the decreasing importance of vehicle ownership, future mobility service providers could learn a lot from commercial vehicle sector practices regarding efficient TCO monitoring and maintenance and service to enhance the profitability of their car-sharing fleets.
To find out more about mutual areas of benefit please download this PDF excerpt from the study (PDF 2.07 MB).