Which of the following is applicable for your business in the
coming 12 to 24 months, in terms of its supply chain strategy?
Given the concomitant shift toward a greater focus on new products, however, standardization poses a risk of homogenous product lines that could fail to engage consumers. Another challenge will be managing the tensions that could arise between Sales and Procurement, as one function tries to push new products into the market while the other works to standardize inputs.