But compared with findings highlighted in the 2010 Global Manufacturing Outlook, a degree of caution has crept in, primarily triggered by the European and US debt crises that have dominated the headlines in mid-2011. Overall, confidence is slightly down on a year ago.
How optimistic are you about your business
outlook in the next 12 to 24 months?
Striving for growth
Despite all these challenges, many manufacturers are clearly shifting from a dual focus on cost containment and top-line growth to a more singular emphasis on growth. This is not to say that cost containment will be forgotten. Nevertheless, it signals a shift in aspiration, after years of fire-fighting.
Which of the following aspects of your
business will you prioritize most?
But if growth is back at the top of the agenda, where will firms look for it and what strategies will they implement to realize it? And how are supply chains being restructured to support this growth? The rest of this report will address these questions.