• Industry: Retail, Food, Drink & Consumer Goods
  • Type: Survey report
  • Date: 7/17/2014

Survey highlights 

The survey of 469 senior executives at the world’s largest consumer companies reveals their strategic priorities and areas of focus for the year ahead.

Survey highlights

Click on the topics below to reveal highlights from the survey.

Data and Technology

Data and technology are transforming business models as companies strive to provide seamlessly integrated channel experiences, while managing the volume and security of big data.

Growth projections

Growth projections are highly optimistic, presenting many companies with the challenges of developing the right resources and strategies to support it.

Factors affecting Operations

Operations are increasingly affected by globalization, new business models and consumer demand. Complex supply chains need to become more transparent and agile.

Corporate Responsibity

Corporate responsibility for environmental impact and the health and wellness of society is critical for building and maintaining consumer trust. Companies are collaborating to affect change in these areas.

About the report

Working with KPMG International and The Consumer Goods Forum (CGF), Oxford Economics conducted an online survey of 469 senior executives from food, drink, and consumer goods manufacturers and retailers worldwide. The survey was conducted during April 2014, supplemented by executive interviews with select CGF members in May 2014.

This Survey is intended to provide consumer executives with the data and insight they seek to benchmark their companies’ priorities against those of their peers.


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