Details

  • Industry: Automotive
  • Type: Survey report
  • Date: 1/5/2012

New technology 

New technology
Electromobility is everywhere – except upon the roads

As the survey results confirm, electromobility still has a long way to go before it can be regarded as a true replacement for the traditional internal combustion engine. Almost two-thirds of executives taking part believe that e-vehicles will not exceed 15 percent of annual global sales in 15 years’ time.

The East holds the key to e-mobility

Expected e-car shares differ considerably by country and region. Japanese respondents are by far the most optimistic, with almost half predicting e-vehicle sales to gain a 25 percent share of the domestic new car registrations in 2026, for a total of 1.4 million units. China also has relatively high expectations for e-mobility; a majority anticipates sales to be 11-15 percent of the total, which is higher than the US, Western Europe and the other BRIC nations.


BRIC 2026

And while these figures are relatively small percentage-wise, they still represent a huge opportunity in terms of actual vehicle numbers. With the Chinese market projected to reach 37.5 million in annual sales by 2026, e-cars could total between 4-6 million. The survey respondents’ answers suggest that by 2026, between 9 and 14 million new electrical vehicles will be registered in TRIAD and BRIC markets in total.

No clear winner among the various electrified technologies

Hybrids are expected to outsell battery-powered cars several times over in 13 years’ time. According to the survey, full and plug-in hybrids and fuel cell vehicles are likely to be in greatest demand, while battery cars with range extenders (like the Opel Ampera/Chevrolet Volt or the A1 E-Tron) should edge ahead of pure electric cars.

Respondents from the BRIC nations believe fuel cell-powered vehicles will attract more consumer demand than battery electrified vehicles, with the exception of China, where pure battery-powered vehicles are expected to come out on top.


BRIC 2026 

 

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Global Automotive Exec Survey 2012 Download

About the study

The Global Automotive Executive Survey is KPMG International's annual assessment of the current state and future prospects of the worldwide automotive industry. In this year's survey, 200 senior executives from the world's leading automotive companies were interviewed, including automakers, suppliers, dealers, financial service providers, and for the first time mobility service providers.
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