Respondents to KPMG's 2012 survey believe European and Asian OEMs are the most likely to gain global market share over the next five years, with the current undisputed leader, Volkswagen, forecast to maintain its fast growth rate. Less than half feel VW’s strongest rival Toyota will increase its share.
Volkswagen is closely followed by the rising Korean giant Hyundai/Kia and the German premium car maker BMW. Of the top ten fastest growing manufacturers, seven are from Asia, including five from emerging markets (four from China and one – Tata Motors – from India). The highest ranking US OEM is Ford in eighth place, while General Motors is only thought to have modest growth prospects. However, compared to 2011 and even 2010 survey results, US manufacturers have grounds for greater optimism.
The findings from this year’s survey suggest that future success is based on a number of key levers: