Global

Details

  • Industry: Automotive
  • Type: Survey report
  • Date: 1/7/2014

Markets and consumers: the bigger picture 

The rising economic power of the emerging markets remains the overriding force for automotive growth over the next decade. As the industry becomes more global, automakers are using flexible, modular platforms, to adapt to changing customer preferences and to free up resources to invest in cleaner, fuel-efficient, powertrain technology. Pure battery electric mobility is suffering a sharp decline, as automakers turn their attention to improving ICE efficiency.

  • 92 percent say buyers’ top priority is fuel efficiency; 70 percent want a longer lasting vehicle.
  • 46 percent consider use of alternative fuel technologies as critical to consumers’ purchase decisions, down from 70 percent in 2009.
  • Connected car solutions are gaining importance year-on-year.
 

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 Mathieu Meyer speaks on the Global Automotive Executive Survey 2014

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