In the past, OEMs had a relatively straightforward business model, but today they must adapt to far greater complexity to compete in electric vehicle technology, innovative urban car designs, mobility services, vehicle connectivity and financial services, while coping with the growing power of the emerging nations.
As they embrace this new automotive world, OEMs must choose whether to move into multiple new areas of business, whether to focus on selected businesses, or whether to become a niche supplier to the new breed of multidimensional automaker.
