Global

Details

  • Industry: Automotive
  • Type: Survey report
  • Date: 1/7/2014

Evolving strategies for market success 

Organic growth has overtaken joint ventures and partnerships as the most common business strategy, as automakers reconsider the value of partnerships. Innovation and new product/technology development is taking on increasing importance, in order to grow while remaining independent. The individualization of consumer tastes, combined with the availability of more flexible manufacturing platforms, is leading to a diversification of product portfolios and a bigger focus on brand marketing.

  • Technology leadership is key to survival.
  • Of the top 10 companies considered to be technology/product driven, 7 are from TRIAD markets.
  • 73 percent see marketing and brand management as a top investment area.
  • 74 percent of suppliers are beginning or raising investment for new plants.
  • 61 percent forecast vehicle production in Europe to rationalize and move to emerging markets.
 

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 Mathieu Meyer speaks on the Global Automotive Executive Survey 2014

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