As expected, 80 percent of respondents see China continuing to be the biggest automotive market in terms of both sales and production in 2016. The US is a clear number two while Brazil and India fight for the third position.
New centers of gravity
The majority of KPMG’s 2012 survey respondents estimate that the four BRICs will have a combined global market share of over 40 percent. Respondents from the BRIC nations are more bullish about their prospects than those from TRIAD countries.
The Chinese are coming
Emerging markets can no longer be viewed merely in terms of latent domestic potential, as their growing automotive industries rapidly expand into other territories. Just a decade ago, manufacturers from BRIC nations produced basic, low-cost cars aimed solely at domestic consumers. Now they’re starting to export vehicles that will compete head-to-head with the established players in developed markets.